Sky is going to add a watch list, ‘more like this’ recommendations and a link to Rotten Tomatoes reviews to its Sky+ Movies service, in a direct move to compete with services such as Netflix. The new features are expected to roll out today (August 27) on Sky+ and Sky+ HD services.
The features will see subscribers able to flag films that they are interested in and add them to a list to access at a later date, see recommendations based on previous films and access reviews from within the Sky+ guide.
The move comes as Sky has long been accused of lagging behind its competitor Netflix, despite offering on-demand services two years before Netflix. A spokesperson for Sky said:
“One of the differences between Sky and someone like Netflix is that we’ve got a user base of 12 million customers and a lot of them have a long tenure with us.”
Netflix users subscribe a month at a time with no minimum-term contract, unlike Sky’s 12- or 18-month contracts. Netflix had 4.3 million subscribers in the UK in the first quarter of 2015.
“At the end of the day, we have to cater for someone who is young and living in London to someone who lives in Scotland and has been a customer for 10 or 15 years. When we change things, we have to do so on a considered basis so that our customers become used to it.”
The company continues to report strong growth, having reached a customer base of 12 million in the last few months.